Playbook 0512-18 Month OKR Model

Live Show Strategy Playbook

"Intimacy. Invitation. Story."

A 12-18 month plan to establish Helena as Ventura's premier intimate live artist, building repeat community attendance and a path to 250-cap rooms.

9 sections
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Create deeply intimate live experiences (30-50 cap rooms) where listeners feel seen through lyrics, invited into story, and personally connected to the project.

"Shows feel like belonging, not spectacle."

2-Year Reputation Goal

  • Known for lyric depth
  • Intimate, emotionally present performances
  • Community-first experience
  • Fans feel invited, not sold to

Core Identity

  • Not arena energy
  • Not hype culture
  • Intimacy
  • Invitation
  • Story

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Helena Mayer

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